June 4, 2020
How to Drive Growth Hacking Success with a North Star Metric
When it comes to customer acquisition and growing your business, you need to complement conventional marketing with another technique: growth hacking.
There are many metrics you can measure to understand your business. However, there’s one that is most important - the North Star Metric. A North Star Metric is how your business quantifies the value it delivers to your customers. Moving the needle on this metric is how you create an engine of sustainable growth.
This workshop will help you understand:
What a North Star Metric is, why it is important and how to identify one for your business
How to build a basic growth model to understand where your best growth opportunities lie
How to come up with objectives and testable ideas to grow your North Star Metric
This session is designed specifically to provide you with actionable takeaways you can utilize immediately after. The goal is for you to walk away with ideas for where to find the best opportunities for growth for your product.
We don’t want this to be a one-way conversation, so when you grab your free ticket, please take a moment to submit a question for the event! There will also be opportunities during the session for you to interact with the speaker as well.
Intended Audience: Anyone recently tasked with leading growth or wants to understand how the fastest-growing companies have focused their companies to achieve breakout growth.
This event is part of Growth Nation:
Growth Nation (presented by Startup Boston), in partnership with Anuj Adhiya, is a new community to empower you with the tools you need to raise your odds of unlocking breakout growth -- regardless of what department you're working in. Our goal is to craft events that will provide you with growth hacking knowledge you can implement immediately.
Author of "Growth Hacking for Dummies" (Wiley & Sons)
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