May 20, 2020
MARKETING on a BUDGET BOOTCAMP
“When times are good you should advertise, when times are bad you MUST advertise.”
Times are tough right now for both funded and non-funded companies. However, during these uncertain times, it’s more important than ever to continue marketing your brand.
This is why Startup Boston is excited to break down multiple marketing strategies - both old and new - during this FREE, day-long bootcamp.
Our hope is that this marketing bootcamp will empower you and your team to try new marketing methodologies, measure results, and help you think “outside of the box” during this time of uncertainty when budgets can be tight.
Please register below for one or all of the sessions we’ll be holding during this focused and dedicated marketing program on May 20th.
Marketing Analytics 101
9am - 9:45am EDT
It's not enough to know which KPIs you care about - you need to understand what action items lie behind those numbers. Join us for an interactive session that breaks down where to find actionable data and how to use it best.
Author of "Growth Hacking for Dummies" (Wiley & Sons)
How to Create Engaging Social Media Content
10am - 10:45am EDT
With 3.5 billion active users on social media, how can you create content that makes your brand stand out from the crowd? During this interactive session, we'll break down a few tips and tricks you can utilize to generate the results you're looking for.
Marketing and Brand Developer
How to do Paid Digital Ads
11am - 11:45am EDT
Digital advertising is perhaps the easiest - and most affordable - way to get in front of your customers. Join us to learn how to run ad campaigns with limited marketing dollars that deliver great ROI.
Digital Marketing Manager, Zerto
Creating the Best SEO Strategy for Your Brand
12pm - 12:45pm EDT
4.4 million blog posts are published every single day. During this interactive session, you'll learn how to create an SEO strategy that will help get your content found by the right people.
Content Strategy & SEO Consultant
How to Create Content that Closes
1pm - 1:45pm EDT
Everyone knows that you need content - but what content will give you the most “bang for your buck?” Join us for a conversation centered around figuring out which content you should focus on, how to tell if it's working, and what to do if it's not.
Marketing Director, Grapevine
How to Make Podcasting Work for You
2pm - 2:45pm EDT
A lot more goes into podcasting than buying the right equipment and inviting awesome speakers. During this interactive session, we'll peel back the curtain on how to produce a podcast with compelling content.
How to Get More Conversions without
Increasing Web Traffic
3pm - 3:45pm EDT
Sometimes the solution isn't increasing marketing spend - it's optimizing your website to increase conversions. Join us for an eye-opening conversation on what you can do to generate more leads - without spending ad dollars.
Founder & CEO, Albaloo
Virtual Happy Hour
5pm - 6pm EDT
It's time to mingle and form some new connections with other like-minded marketers and entrepreneurs! Grab a ticket - and a drink of your choice - and join us for this virtual happy hour.
How to Get More Deals with Existing Customers
4pm - 4:45pm EDT
Rather than invest marketing dollars into acquiring new customers, you can reinvest in your current clients. During this interactive session, we'll chat about the messaging you should use - and the best marketing levers to pull for cross-sell and upsell opportunities.
Director of Customer Marketing, Buildium