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Virtual Conference [RECAP]


Note: this conference was held May 20, 2020

“When times are good you should advertise, when times are bad you MUST advertise.”

Times are tough right now for both funded and non-funded companies. However, during these uncertain times, it’s more important than ever to continue marketing your brand. 


This is why Startup Boston broke down multiple marketing strategies - both old and new - during this FREE, day-long bootcamp. 


Our hope is that this marketing bootcamp will empower you and your team to try new marketing methodologies, measure results, and help you think “outside of the box” during this time of uncertainty when budgets can be tight.

How to Create Engaging Social Media Content

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With 3.5 billion active users on social media, how can you create content that makes your brand stand out from the crowd? During this interactive session, we'll break down a few tips and tricks you can utilize to generate the results you're looking for.

Jackelyn Dacanay

Marketing and Brand Developer

How to do Paid Digital Ads

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Digital advertising is perhaps the easiest - and most affordable - way to get in front of your customers. Join us to learn how to run ad campaigns with limited marketing dollars that deliver great ROI.

Eileen Chow

Digital Marketing Manager, Zerto

Creating the Best SEO Strategy for Your Brand

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4.4 million blog posts are published every single day. During this interactive session, you'll learn how to create an SEO strategy that will help get your content found by the right people.

Shannon Murphy

Content Strategy & SEO Consultant 

How to Create Content that Closes

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Everyone knows that you need content - but what content will give you the most “bang for your buck?” Join us for a conversation centered around figuring out which content you should focus on, how to tell if it's working, and what to do if it's not.

Jibran Malek

Marketing Director, Grapevine

How to Make Podcasting Work for You

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A lot more goes into podcasting than buying the right equipment and inviting awesome speakers. During this interactive session, we'll peel back the curtain on how to produce a podcast with compelling content.

Lindsey Christensen

CMO, thoughtbot

How to Get More Conversions without

Increasing Web Traffic


Sometimes the solution isn't increasing marketing spend - it's optimizing your website to increase conversions. Join us for an eye-opening conversation on what you can do to generate more leads - without spending ad dollars.

Pardees Safizadeh

Founder & CEO, Albaloo

How to Get More Deals with Existing Customers

Rather than invest marketing dollars into acquiring new customers, you can reinvest in your current clients. During this interactive session, we'll chat about the messaging you should use - and the best marketing levers to pull for cross-sell and upsell opportunities. 


Liz Gill

Director of Customer Marketing, Buildium

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