May 20, 2020

MARKETING on a BUDGET BOOTCAMP 

Virtual Conference 

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“When times are good you should advertise, when times are bad you MUST advertise.”

Times are tough right now for both funded and non-funded companies. However, during these uncertain times, it’s more important than ever to continue marketing your brand. 

 

This is why Startup Boston is excited to break down multiple marketing strategies - both old and new - during this FREE, day-long bootcamp. 

 

Our hope is that this marketing bootcamp will empower you and your team to try new marketing methodologies, measure results, and help you think “outside of the box” during this time of uncertainty when budgets can be tight.

 

Please register below for one or all of the sessions we’ll be holding during this focused and dedicated marketing program on  May 20th. 

Marketing Analytics 101

9am - 9:45am EDT​

It's not enough to know which KPIs you care about - you need to understand what action items lie behind those numbers. Join us for an interactive session that breaks down where to find actionable data and how to use it best.

Anuj Adhiya

Author of "Growth Hacking for Dummies" (Wiley & Sons)

How to Create Engaging Social Media Content

10am - 10:45am EDT

With 3.5 billion active users on social media, how can you create content that makes your brand stand out from the crowd? During this interactive session, we'll break down a few tips and tricks you can utilize to generate the results you're looking for.

Jackelyn Dacanay

Marketing and Brand Developer

How to do Paid Digital Ads

11am - 11:45am EDT

Digital advertising is perhaps the easiest - and most affordable - way to get in front of your customers. Join us to learn how to run ad campaigns with limited marketing dollars that deliver great ROI.

Eileen Chow

Digital Marketing Manager, Zerto

Creating the Best SEO Strategy for Your Brand

12pm - 12:45pm EDT

4.4 million blog posts are published every single day. During this interactive session, you'll learn how to create an SEO strategy that will help get your content found by the right people.

Shannon Murphy

Content Strategy & SEO Consultant 

How to Create Content that Closes

1pm - 1:45pm EDT

Everyone knows that you need content - but what content will give you the most “bang for your buck?” Join us for a conversation centered around figuring out which content you should focus on, how to tell if it's working, and what to do if it's not.

Jibran Malek

Marketing Director, Grapevine

How to Make Podcasting Work for You

2pm - 2:45pm EDT

A lot more goes into podcasting than buying the right equipment and inviting awesome speakers. During this interactive session, we'll peel back the curtain on how to produce a podcast with compelling content.

Lindsey Christensen

CMO, thoughtbot

How to Get More Conversions without

Increasing Web Traffic

3pm - 3:45pm EDT

Sometimes the solution isn't increasing marketing spend - it's optimizing your website to increase conversions. Join us for an eye-opening conversation on what you can do to generate more leads - without spending ad dollars.

Pardees Safizadeh

Founder & CEO, Albaloo

Virtual Happy Hour

5pm - 6pm EDT

It's time to mingle and form some new connections with other like-minded marketers and entrepreneurs! Grab a ticket - and a drink of your choice - and join us for this virtual happy hour. 

How to Get More Deals with Existing Customers

4pm - 4:45pm EDT

Rather than invest marketing dollars into acquiring new customers, you can reinvest in your current clients. During this interactive session, we'll chat about the messaging you should use - and the best marketing levers to pull for cross-sell and upsell opportunities. 

Liz Gill

Director of Customer Marketing, Buildium

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