Product & Design Track
#SBW2021

"Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works." - Steve Jobs

Source your next product inspiration from industry leaders and from our local ecosystem. This track will provide attendees with workshops and panels that highlight some key insights that teams will need to both build and launch successful products.

Perfect for: product managers, designers and entrepreneurs building their MVP

Customize the Customer: Serving Delightful UI in B2B and B2C

Mon, Sept 20th: 2:00pm - 3:00pm EDT

Crafting a great User Interface (UI) design strategy for both B2B and B2C startups each come with their own set of challenges and opportunities in terms of design. A great UI is what keeps customers engaged and interacting with your brand. You may be asking yourself, just how different should a design strategy be for B2B vs B2C startups? 

 

Our carefully selected group of experts are here to discuss: 

 

  • Everything that goes into designing UI for B2C startups. 

  • The key differentiating factors related to the buying journey that differ when designing B2C vs B2B strategies. 

  • The main design focuses for both B2B and B2C. Software users and end consumers. 

  • The differences in both the design methodologies and advice to Product Managers who are thinking of switching careers between the two.


This event is part of the Product and Design Track for Startup Boston Week 2021 and is perfect for Design Leaders and folks in the growth stage looking to improve their UI design strategies.

Scaling Up: How to Create an Amazing Product Team

Mon, Sept 20th: 3:15pm - 4:15pm EDT

When you’re starting a company, as a founder, you have the de facto role of every single department. But as you grow, it’s important that you find the right people to join your team. 

 

During this event, we’ll chat about:

  • The best practices to have in place prior to hiring your product team

  • When you should outsource talent for product verse hiring in-house

  • How to identify who you should hire first on your product team

  • The best practices for communicating with engineering,  customer success and sales on how the product is performing 

To the Left: Centering User Experience in Your Product Roadmap

Thurs, Sept 23rd: 2:00pm - 3:00pm EDT

Providing a great user experience will help develop the customer journey experience for products that can be favorable to your success as a business. Product leaders and Customer Success Leaders can collaborate by monitoring and incorporating customer feedback into the product and gathering data on how the customer is interacting with the product. 

 

One thing we’re certain of, it’s not always easy knowing at which stage of the product development it would be best to introduce elements of the customer journey. In this panel discussion, our experts will be discussing how to integrate the user experience in product development. Key topics include:

 

  • The stage at which product development should start incorporating the elements of the customer journey in the product development process.

  • Critical aspects of the customer journey that support a smooth user experience. 

  • Creating the perfect ecosystem to develop a great user experience. 

  • How the user experience differs from B2B vs B2C products. 


This event is part of the Product and Design Track for Startup Boston Week 2021. It is perfect for Product Leaders and Customer Success Leaders.

Angels Among Us: Growing and Engaging Your Community of Brand Evangelists

Thurs, Sept 23rd: 3:15pm - 4:15pm EDT

Providing a great user experience will help develop the customer journey experience for products that can be favorable to your success as a business. Product leaders and Customer Success Leaders can collaborate by monitoring and incorporating customer feedback into the product and gathering data on how the customer is interacting with the product. 

 

One thing we’re certain of, it’s not always easy knowing at which stage of the product development it would be best to introduce elements of the customer journey. In this panel discussion, our experts will be discussing how to integrate the user experience in product development. Key topics include:

 

  • The stage at which product development should start incorporating the elements of the customer journey in the product development process.

  • Critical aspects of the customer journey that support a smooth user experience. 

  • Creating the perfect ecosystem to develop a great user experience. 

  • How the user experience differs from B2B vs B2C products. 

Proof in the Pudding: Identifying and Measuring Product Metrics for Success 

Thurs, Sept 23rd: 4:30pm - 5:30pm EDT

Providing a great user experience will help develop the customer journey experience for products that can be favorable to your success as a business. Product leaders and Customer Success Leaders can collaborate by monitoring and incorporating customer feedback into the product and gathering data on how the customer is interacting with the product. 

 

One thing we’re certain of, it’s not always easy knowing at which stage of the product development it would be best to introduce elements of the customer journey. In this panel discussion, our experts will be discussing how to integrate the user experience in product development. Key topics include:

 

  • The stage at which product development should start incorporating the elements of the customer journey in the product development process.

  • Critical aspects of the customer journey that support a smooth user experience. 

  • Creating the perfect ecosystem to develop a great user experience. 

  • How the user experience differs from B2B vs B2C products. 


This event is part of the Product and Design Track for Startup Boston Week 2021. It is perfect for Product Leaders and Customer Success Leaders.