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Sales & Marketing

Marketing and Sales Track - Startup Boston Week
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Ready to connect with your peers in sales and marketing? Grab your free ticket for Startup Boston Week 2024 on Sept 9th - 13th today! 

All sessions are available BOTH in-person at Suffolk University and virtually. 

VIDEO MAGIC: BOOST YOUR STARTUP'S SALES AND CLOSE MORE DEALS (Presented by Another Age Productions)

Perfect for: entrepreneurs, startup founders, marketers, and sales professionals eager to learn how video can enhance their marketing and sales efforts

Video content is king. You look on LinkedIn and social media and video creators are everywhere. But how can you, as a startup, utilize video content to build your brand identity, boost your startup's sales, and close more deals?

 

Join us for an in-depth session where we'll uncover the secrets to using video effectively in your sales pipeline, specifically diving into: 

 

  • Why video content is dominating platforms like LinkedIn, Instagram, and YouTube and how to make your videos stand out in a crowded field.

  • How to strategically use video to engage potential clients and move them through your sales funnel.

  • From event coverage to product marketing and case studies, understand the different types of videos that can drive results.

  • Tips on planning and organizing your video content to ensure consistent and impactful communication with your audience.

 

Gain practical insights and strategies from industry experts on how to create and deploy video content that resonates with your target audience and drives conversions. 

AI DEMYSTIFIED: REAL-WORLD MARKETING WINS FROM STARTUP HUMANS (THIS TITLE WAS CREATED BY AI)

Perfect for: marketing professionals looking to harness AI and transform their startup’s strategy

Integrating AI can significantly boost efficiency, yet for many startups struggling to stay afloat, it seems daunting. Join a panel of seasoned AI experts who will showcase successful AI integrations in startup marketing strategies. Discover how AI mastery can streamline operations, revolutionize customer interactions, and distinctly position your brand in the market.

 

Explore these crucial topics with our expert panel:

  • Learn the initial steps to weave AI into your marketing efforts.

  • Explore tools and technologies that harness AI for startup innovation.

  • Master building and integrating AI-driven systems for daily workflow efficiency.

  • Identify common AI integration challenges and strategies to overcome them.

  • Gain insights into emerging AI marketing trends to future-proof your strategy.

TRANSFORMING CUSTOMERS INTO ADVOCATES: THE POWER OF COMMUNITY-LED GROWTH

Perfect for: sales, marketing, founders, product, and customer success and support teams

In a world where 'nobody cares what a brand has to say about itself,' businesses face the tough challenge of not just attracting customers, but turning them into passionate advocates. This session dives deep into practical ways you can embrace community-led growth strategies to empower your customers to become brand champions, drive satisfaction, loyalty, and organic growth that fortifies your businesses and reduces your Customer Acquisition Costs (CAC).

Topics we’ll cover:

  • Understand what it means to have a community-led growth strategy, why it matters, and how to drive internal adoption

  • Quick wins to help you start implementing your community-led growth plan and empowering your customers 

  • Practical examples of community-led tactics to help you build your plan

  • Learn from the pitfalls and how to avoid them

  • Ways to ensure your approach is fun, transparent, inclusive, cross-dept, and results oriented

EMAIL APOCALYPSE? THE FUTURE OF REACHING PROSPECTS

Perfect for: sales, marketing and product leaders at all stages

In this session, we'll delve into the future of customer acquisition for startups driven by AI technology. Explore whether startups should prioritize investing in AI over hiring additional sales personnel - and the importance of building scalable AI-driven sales processes.

 

Join us as we dissect these crucial aspects of AI-driven outreach, including:

  • Ongoing relevance of personalized email marketing and its effectiveness compared to high volume generic emails

  • Role of the human touch in sales and whether reliance on automation tools detracts from genuine human connection

  • Truth about open rates as a metric for measuring email outreach success 

SCALING TO GIANTS: CHARTING YOUR COURSE TO ENTERPRISE CUSTOMERS

Perfect for: founders and sales leaders at Seed and Series A startups who are thinking about (or beginning to) pursue enterprise clientele

Many times, startups will find that they start selling to SMBs prior to going upstream and building their enterprise sales strategy. During this session, we’re going to walk you through how to know when it’s the right time to consider targeting enterprise clients and the factors to consider, along with: 

 

  • Strategies for aligning your product roadmap with the needs of enterprise customers (without losing focus on your core market) 

  • Key challenges faced by startups transitioning to enterprise sales and effective strategies to mitigate them

  • Critical differences in sales processes and negotiations when dealing with enterprise-level customers compared to smaller clients

  • Strategies for maintaining agility and innovation in product development while catering to the specific needs of large enterprise clients

HAPPY SELLERS, HAPPY SALES: CULTIVATING A CULTURE THAT KEEPS YOUR SALES STARS THRIVING

Perfect for: founders and sales leaders at Seed, Series A and Series B startups

We’re excited to dive into how your startup can tailor sales development and retention strategies within a dynamic startup environment! During this session, you will learn how to accommodate rapidly shifting priorities and foster stability within sales teams, in addition to: 

 

  • Creative approaches for developing and promoting sales talent in early-stage startups with limited resources

  • Balancing competitive compensation with tight budgets to attract top sales talent

  • How startups can strike the right balance between setting ambitious targets to drive growth and avoiding an environment of unrealistic expectations that could lead to burnout and turnover

STAND OUT FOR DIE: A WORKSHOP TO ELEVATE YOUR BRAND ABOVE THE NOISE

Perfect for: founders, marketers, and anyone involved in driving growth who are eager to craft an exceptional brand and elevate their startup’s strategy

Every website visit, customer referral, piece of media coverage, and investor pitch can be the difference between soaring success and fading into obscurity. A differentiated, compelling, and ownable brand identity is vital to maximizing these critical early efforts and securing your startup’s future.

Join this dynamic, fast-paced workshop led by industry veterans known for propelling early-stage ventures to hyper-growth. Here’s what you’ll gain:

  • Craft new, impactful value propositions in our interactive session

  • Collaborate and receive feedback from like-minded growth-focused professionals

  • Learn practical strategies to implement your new value propositions across your organization, enhancing revenue potential.

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Startup Boston Week is where the whole startup community gathers - all industries, all startup departments and all bootstrapped and funding stages to gather.

matt handy - startup boston

Meet Matt Handy! Matt is our Sales & Marketing Track Co-Lead for Startup Boston Week 2024. This is his first year on the Startup Boston Organizing Team.

 

Some fun facts about him: the TV or movie character that they feel best describes their personality is John Turturro's character from The Big Lebowski. and they are most likely to  be famous for raising compassionate, daring, and successful girls. Look them up and connect with them on LinkedIn.

odalyz - startup boston

Meet Odalyz Guzman! Odalyz is our Sales & Marketing Track Co-Lead for Startup Boston Week 2024. This is her first year on the Startup Boston Organizing Team.

 

Look them up and connect with them on LinkedIn.

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