FemTech's Boom: The Rising Industry Revolutionizing Women’s Health

If you've attended a conference or browsed LinkedIn recently, you’ve probably heard the buzz around "FemTech." But what exactly is it?

FemTech, short for feminine technology, is the groundbreaking industry transforming women’s health and wellness. The term was coined by Ida Tin, Co-Founder of the period tracker Clue. Ida’s pioneering discovery has opened up a world of possibilities in technology, funding, and advancement in women’s health and research. 

What does FemTech Include? 

FemTech acts as a powerful catalyst across multiple sectors, driving awareness in women's health, challenging stigmas, advocating for increased research, offering innovative technologies, and improving capital access for female founders, among other contributions.

A wide range of health categories fall under the FemTech umbrella. Some of the key areas contributing to the industry's remarkable growth include menstrual and reproductive health, fertility tracking, breast health, pregnancy and postpartum care, and menopause management.

A Closer Look at the Exploding FemTech Market

The FemTech market is on fire. As of 2022, it was valued at $45.7 billion, with an impressive compound annual growth rate (CAGR) of 13.12% projected through 2031. By the end of this decade, it's expected to skyrocket to $139.51 billion, making it one of the fastest-growing sectors in healthcare.

Alongside this surge in innovation, the sector is attracting a flood of investment. Venture capital funding for women’s health startups in the U.S. and Europe has surged from $511 million in recent years to an estimated $1.25 billion by 2024.

If you're an entrepreneur in the FemTech space looking for capital, now is the time. With dedicated VC funds pouring money into cutting-edge women’s health solutions, there’s a wealth of opportunities to secure backing. Firms like Coyote Ventures, Everywhere Venture, and Joyance Partners are leading the charge. Want to know more? Check out this list of top FemTech-focused VCs to explore the funding landscape.

Innovations Changing the Game

FemTech has created a platform for those who truly understand women’s health: female innovators, entrepreneurs, investors, and health professionals. Continue reading to explore the groundbreaking innovations and solutions brought to market by FemTech experts across various industries. These are just a few examples of the many offerings currently available in the market.

• Period Trackers: Apps and devices to help women track their menstrual cycle, predict ovulation, and monitor period-related symptoms (e.g., Clue, Flo)

• Pregnancy Monitoring: Wearable devices and apps that monitor pregnancy progress, fetal health, and general wellness (e.g., Bloomlife).

• Menopause Health Devices: Wearable devices and products to ease menopause symptoms, such as cooling products or hormone therapies.

• Postpartum Care Products: Devices and services that help women monitor and manage their health after childbirth, such as recovery tools or pelvic health products.

• Breast Cancer Monitoring: Early detection devices, apps, or wearables designed to help women monitor for signs of breast cancer (e.g., wearable devices for breast health monitoring).

• Telemedicine Platforms: Services that connect women with healthcare providers online, offering consultations and guidance for reproductive health, mental health, and general wellness. 

Stay in the Know

To keep up with competitive and emerging companies filling the landscape, there are several FemTech publications out there to keep you informed. Stay in the loop with Femtech Insider, and FemTech World. You can even follow the visionary work happening at the global FemTech incubator, Femovate by Guidea. 

As an early-stage founder in the dynamic FemTech space, I am both excited and inspired by the endless possibilities ahead. This innovative sector, driven by groundbreaking advancements in healthcare and technology, holds immense potential to reshape how we approach women’s health and wellness. I look forward to being part of a movement that challenges the status quo and opens up new opportunities for transformative change.

The future of FemTech is bright, and I am eager to contribute to its evolution and witness the breakthroughs that will emerge. The journey ahead is filled with promise, and I am proud to be part of an industry that will drive lasting impact and create meaningful solutions for generations to come.

About the Author: Deanna Defelice is an accomplished professional in the CPG sector. She is well-experienced with domestic and international supply chains and direct-to-consumer business operations. With a passion for mission-driven brand building, strategy, and innovation, Deanna's current focus is on the FemTech space.