Get the Real Scoop on Your Startup from Customer Feedback

This content is exclusive to Founder+ Only Members. To learn more about joining, click here.

Are you ready to gather real-world insights on your MVP? During this chat with Jordyn Bonds (Cofounder & CTO, hollarhyper), we dove deep into the art of collecting and leveraging customer feedback to refine your product and drive growth.

In this video, we'll explore:

• Strategies for sourcing feedback on your MVP from real users 

• The types of questions you should be asking to receive actionable insights 

• Tips for structuring these discovery calls 

• Best practices on sifting through the feedback 

Top 5 Takeaways on Gathering Game-Changing Customer Feedback

Understanding what makes customers tick is everything when it comes to hitting (and keeping!) product-market fit. A constant flow of honest feedback keeps you synced up with market needs, helping you fine-tune your product strategy to fit real-world demands. Here’s how to make the most of it:

1. Nail Down Your Target and Keep It Focused

Before diving into customer conversations, get clear on who you’re targeting and what you want to learn. Don’t try to cover everything in one chat—focus on a few high-priority insights. Pro Tip: Practice on your secondary or tertiary customers first. It’s a great way to refine your approach before going straight to your primary targets!

2. Ask Questions that Spark Real Answers

Skip the “Yes/No” traps. Open-ended questions work wonders for drawing out in-depth insights. Whether you’re in B2B or B2C, start with something like, “Tell me about your day-to-day job,” or “What was your last trip to Best Buy like?” The goal is to create a space where customers feel comfortable sharing what really matters to them.

3. Listen to the Emotions Beneath the Words

Customer interviews aren’t just about what they say; it’s *how* they say it. Pay attention to their emotional cues—these can be gold for understanding the depth of their pain points. When a customer lights up (or looks frustrated), you’ve found an area worth exploring.

4. Hold Off on Real-Time Analysis

Stay present in the conversation, but save the analysis for later. By holding off on interpreting every comment in real-time, you’ll be more open to their natural flow of thoughts. After a few interviews, patterns will start to emerge, giving you valuable clues for product tweaks. And remember, factors like job title, company size, or even geography can subtly shape responses, so stay neutral.

5. Talk to Real People About Their Real Lives

The bottom line? Don’t be afraid to dig deep and find out what your customers’ worlds really look like. It’s less about “what do you think of our product” and more about “what’s your day-to-day like?” This genuine connection will give you insight you won’t find anywhere else.