Marketing & Sales Track
#SBW2021

"Sales and marketing alignment is about one shared goal: revenue that is delivered or over-delivered every quarter. There will always be tension, but that tension can be positive if there is a culture of clear expectations and communication."
- Craig Rosenberg

Startups only succeed if they can be discovered. Participate in workshops and panels discussing sales, business development, marketing and growth hacking. 

Perfect for: startup sales and marketing leaders, as well as founders at all stages - those who are preparing to start selling and those who are ready to scale their enterprise strategy. 

Outside the Box: How One-Person Marketing Teams CAn Incorporate Diverse Viewpoints

Wed, Sept 22nd: 2:00pm - 3:00pm EDT

Diversity, equity, and inclusion is key to the success of any start-up. But all too often, those values begin and end with hiring, instead of becoming a holistic part of a company’s brand and product.

 

A successful marketing team must be able to represent and understand the needs of a diverse customer base. And if a start-up is small enough that there’s only one person handling marketing and communication, it is absolutely vital that they find ways to reach out and incorporate other experiences and viewpoints.

 

This panel will cover some ways a one-person marketing team can get outside insights, create an authentic environment that encourages communication and honesty, and build an inclusive marketing culture from the get-go.

The Science of Scale

Wed, Sept 22nd: 3:15pm - 4:15pm EDT

You may have built an amazing product, but the difference between a project and a business is the number of customers you have. The Albaloo team has put together 30 years' of startup experience and study into one seamless process so any B2B and B2C company can strategize, implement and execute revenue campaigns to scale. Whether you're a solo founder just starting out or leading a 200 person company you will learn tips and tricks on how to plan your growth across any stage. We're looking forward to meeting you!

Brand on a Budget: The Best Free Tools for Bootstrapping Marketing

Wed, Sept 22nd: 4:30pm - 5:30pm EDT

If you’re marketing at a small start-up, efficiency is key.

 

This panel will cover the best tools you can use to make smart decisions, get valuable learnings, and drive excellent results — all without spending a cent.

 

Learn how to bootstrap your marketing strategy with free tools for SEM, research, analytics, contract-sharing, and more. Get tips and tricks on how to create marketing campaigns that look (and perform) like a million bucks — even when your budget is well below.

 

Whoever said “you get what you paid for” never went to this event!

#Famous: Building and Maintaining an Influencer Community Around Your Product

Wed, Sept 22nd: 5:45pm - 5:45pm EDT

This is a workshop with a sales coach who turns reluctant business leaders into rainmakers by encouraging you to adopt a plan and a process that fits with your authentic personal style. This event has a draw from anyone and everyone who wants to have a sales coach experience and actually walk away with an approach they can use right away. 

 

  • Hate sales? Why is your sales/networking routine so ineffective? It's not sales, it’s you: Create a networking routine that feels authentic to your personality and efficient to your biz dev goals.

  • Sales goals freaking you out? The logic behind metrics and controlling your goals. Create metrics to hold yourself accountable to your own aggressive sales objectives

  • Align personality and sales style -- Identify your personality type/sales style


This event is part of the Marketing and Sales Track for Startup Boston Week 2021 and is especially useful for all sales professionals, founders and job seekers.

Make it Rain: How to Find Your Authentic Sales Style

Thurs, Sept 23rd: 2:00pm - 3:00pm EDt

The perfect workshop, not just salespeople, but for anyone at a start-up who needs to find their voice and build their network.

 

Closing a deal isn’t just about making a pitch. It’s about creating a sales style that’s authentic and true to your goals. Finding your own style will help you build and nurture valuable networks and business relationships that will follow you throughout your career.

 

This workshop turns reluctant business leaders into rainmakers by encouraging you to adopt a plan and a process that feels genuine to you. Best of all, by the time you leave, you’ll have a sales approach you can use right away.


This event is part of the Marketing & Sales Track for Startup Boston Week 2021. It is designed for founders, salespeople, business developers, and network builders.

Highway to Sell: Forming Your Business Development and Sales Strategy

Thurs, Sept 23rd: 3:15pm - 4:15pm EDT

It’s not enough to have a great idea or the perfect product — you also need to know how to sell it. This panel covers how founders or other early stage start-up employees can form their first sales strategy. 

 

At this event you’ll learn how to:

  • Identify and find your ideal customers

  • Create a business strategy that delivers

  • Identify the different stages of a sales process

  • Close your first deals

 

If you know you’ve built something great and are ready for the next step, this panel is for you!


This event is part of the Marketing & Sales Track for Startup Boston Week 2021. It is designed for anyone who has built a product that is ready for its first sale.

Scale to Pre-Sale: Building an All-Star Pre-Sales Team

Thurs, Sept 23rd: 4:30pm - 5:30pm EDT

Closing an enterprise deal is never a solo operation — it’s always a team sport. A mixture of sales, support, and customer success — your pre-sales dream team builds custom demos and can answer technical integration questions, getting clients where they need to be to sign on the dotted line.

 

Learn how to build a successful pre-sales team — from the roles you’ll need to fill to how your pre-sales team can work with the rest of your company. 


This event is part of the Marketing & Sales and Founder Tracks for Startup Boston Week 2021. It is designed for pre-sales teams and founders scaling their pre-sales teams.

Startups Are for Closers: Hiring Your First Salesperson

Thurs, Sept 23rd: 5:45pm - 6:45pm EDT

A start-up’s first salesperson is usually it’s founder. But as business scales, founders need to start expanding their teams. And that usually means hiring a salesperson. This is a crucial early hire, and it’s important to get it right.

 

Experts in the field will discuss how you know when it’s time to bring on a salesperson, winning ways to recruit talent that will elevate your sales strategy, and how to best prepare your first salesperson for success. The perfect event for founders and prospective salespeople alike.


This event is part of the Marketing & Sales and Founder Tracks for Startup Boston Week 2021. It is designed for anyone ready to scale—or join—a startup sales team.